Consumer Segmentation Multiple Choice Questions (MCQ) PDF Download

MCQ : The people who seek products with functional or practical purposes are considered as

1. makers
2. destroyers
3. non-makers
4. non-destroyers

MCQ 1: The people, who favors stylish products and have limited income are classified as

1. strivers
2. non-strivers
3. non-believers
4. believers

MCQ 2: The group of people who are self-sufficient and down-to-earth are considered as

1. non-makers
2. non-destroyers
3. makers
4. destroyers

MCQ 3: The passive people who are very concerned about their favorite brands are considered as

1. survivors
2. non-survivors
3. destroyers
4. makers

MCQ 4: The people who express taste and independence are classified as

1. actualizes
2. non-actualizes
3. makers
4. non-makers