Consumer Market Segmentation MCQs & Quiz Online PDF Book Download

Consumer market segmentation MCQs, consumer market segmentation quiz answers to learn marketing courses online. Identifying market segments and targets multiple choice questions (MCQs), consumer market segmentation quiz questions and answers for online business degree. Targeted marketing, segmentation marketing, customer segmentation, consumer market segmentation test prep for digital marketing certification.

Learn identifying market segments and targets test MCQs: consumers who buy branded products are classified as, with choices non-switchers, switchers, non-shifting loyal, and shifting loyal for online business degree. Practice assessment test for scholarships, online learning consumer market segmentation quiz questions for competitive assessment in business majors for business analytics certifications.

MCQ on Consumer Market SegmentationQuiz Book Download

MCQ: Consumers who buy branded products are classified as

  1. non-switchers
  2. switchers
  3. non-shifting loyal
  4. shifting loyal


MCQ: Consumers who shift loyalty status from one brand to another are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers


MCQ: Consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal


MCQ: Split loyal can show company's

  1. loyalty
  2. competitor's brands
  3. strengths
  4. weaknesses


MCQ: Hard core loyal helps company to identify its product

  1. strengths
  2. weaknesses
  3. loyalty
  4. competitor's brands