Consumer Market Segmentation MCQs Quiz Online PDF Download

Learn consumer market segmentation MCQs, marketing management test for online learning courses, test prep to practice test. Identifying market segments and targets quiz has multiple choice questions (MCQ), consumer market segmentation quiz questions and answers, consumer segmentation, segmentation marketing, consumer market segmentation tutorials for online green marketing courses distance learning.

Marketing management practice test MCQ: consumers who buy branded products are classified as with choices non-switchers, switchers, non-shifting loyal and shifting loyal for online subjective and objective university majors eLearning for undergraduate and graduate degrees' study tests. Free study guide is for online learning consumer market segmentation quiz with MCQs to practice test questions with answers.

MCQs on Consumer Market Segmentation Quiz PDF Download

MCQ: Consumers who buy branded products are classified as

  1. non-switchers
  2. switchers
  3. non-shifting loyal
  4. shifting loyal


MCQ: Consumers who shift loyalty status from one brand to another are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers


MCQ: Consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal


MCQ: Split loyal can show company's

  1. loyalty
  2. competitor?s brands
  3. strengths
  4. weaknesses


MCQ: Hard core loyal helps company to identify its product

  1. strengths
  2. weaknesses
  3. loyalty
  4. competitor?s brands