Consumer Market Segmentation MCQs Quiz Online PDF Download

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MCQs on Consumer Market SegmentationQuiz PDF Download

MCQ: Consumers who buy branded products are classified as

  1. non-switchers
  2. switchers
  3. non-shifting loyal
  4. shifting loyal


MCQ: Consumers who shift loyalty status from one brand to another are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers


MCQ: Consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal


MCQ: Split loyal can show company's

  1. loyalty
  2. competitor?s brands
  3. strengths
  4. weaknesses


MCQ: Hard core loyal helps company to identify its product

  1. strengths
  2. weaknesses
  3. loyalty
  4. competitor?s brands