Consumer Market Segmentation MCQs Quiz Online PDF Download

Learn consumer market segmentation MCQs, marketing management test for online courses learning and test prep to practice. Identifying market segments and targets quiz has multiple choice questions (MCQ), consumer market segmentation quiz questions and answers to learn for online business administration bachelors degree tests.

Marketing management practice test MCQ on consumers who buy branded products are classified as with options non-switchers, switchers, non-shifting loyal and shifting loyal problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning consumer market segmentation quiz with MCQs to practice test questions with answers.

MCQs on Consumer Market Segmentation Quiz PDF Download

MCQ. Consumers who buy branded products are classified as

  1. non-switchers
  2. switchers
  3. non-shifting loyal
  4. shifting loyal


MCQ. Consumers who shift loyalty status from one brand to another are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers


MCQ. Consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal


MCQ. Split loyal can show company's

  1. loyalty
  2. competitor?s brands
  3. strengths
  4. weaknesses


MCQ. Hard core loyal helps company to identify its product

  1. strengths
  2. weaknesses
  3. loyalty
  4. competitor?s brands