Consumer Market Segmentation MCQs Quiz Online PDF Download

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Study bachelors and masters in marketing degree MCQs: consumers who buy branded products are classified as, for online courses with choices non-switchers, switchers, non-shifting loyal, shifting loyal for online subjective and objective university majors eLearning for undergraduate and graduate degrees' study tests. Free skills assessment test is for online learn consumer market segmentation quiz questions with MCQs, exam preparation questions and answers for masters degree's entrance exam preparation.

MCQs on Consumer Market SegmentationQuiz PDF Download

MCQ: Consumers who buy branded products are classified as

  1. non-switchers
  2. switchers
  3. non-shifting loyal
  4. shifting loyal

B

MCQ: Consumers who shift loyalty status from one brand to another are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers

A

MCQ: Consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal

A

MCQ: Split loyal can show company's

  1. loyalty
  2. competitor?s brands
  3. strengths
  4. weaknesses

B

MCQ: Hard core loyal helps company to identify its product

  1. strengths
  2. weaknesses
  3. loyalty
  4. competitor?s brands

A