Consumer Market Segmentation MCQs Quiz Online PDF eBook Download

Learn consumer market segmentation MCQs, consumer market segmentation quiz answers pdf to study online marketing management course. Practice identifying market segments and targets multiple choice questions & answers (MCQs), "Consumer Market Segmentation" quiz questions and answers for accredited online schools for business management. Learn targeted marketing, segmentation marketing, customer segmentation test prep for business admin degree online.

Practice consumer market segmentation MCQ: Consumers who buy branded products are classified as, with choices non-switchers, switchers, non-shifting loyal, and shifting loyal for accredited online schools for business management. Practice merit scholarships assessment test, online learning consumer market segmentation quiz questions for competitive exams in business majors for business admin degree online.

MCQs on Consumer Market Segmentation PDF eBook Download

MCQ: Consumers who buy branded products are classified as

  1. non-switchers
  2. switchers
  3. non-shifting loyal
  4. shifting loyal

B

MCQ: Consumers who shift loyalty status from one brand to another are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers

A

MCQ: Consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal

A

MCQ: Split loyal can show the company's

  1. loyalty
  2. competitor's brands
  3. strengths
  4. weaknesses

B

MCQ: Hard core loyal helps company to identify its product

  1. strengths
  2. weaknesses
  3. loyalty
  4. competitor's brands

A