Consumer Market Segmentation MCQs & Quiz Online PDF Book Download

Consumer market segmentation multiple choice questions (MCQs), consumer market segmentation quiz answers to learn online BBA courses for marketing management classes. Identifying market segments and targets MCQs, consumer market segmentation quiz questions and answers for master's degree in business administration. Learn targeted marketing, segmentation marketing, customer segmentation, consumer market segmentation test prep for digital marketing certification.

Learn identifying market segments and targets MCQ: consumers who buy branded products are classified as, with choices non-switchers, switchers, non-shifting loyal, and shifting loyal for master's degree in business administration. Practice merit scholarships assessment test, online learning consumer market segmentation quiz questions for competitive exams in business majors .

MCQs on Consumer Market Segmentation PDF Book Download

MCQ: Consumers who buy branded products are classified as

  1. non-switchers
  2. switchers
  3. non-shifting loyal
  4. shifting loyal

B

MCQ: Consumers who shift loyalty status from one brand to another are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers

A

MCQ: Consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal

A

MCQ: Split loyal can show company's

  1. loyalty
  2. competitor's brands
  3. strengths
  4. weaknesses

B

MCQ: Hard core loyal helps company to identify its product

  1. strengths
  2. weaknesses
  3. loyalty
  4. competitor's brands

A