Components of Modern Marketing information System Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The marketing intelligence helps to gather

1. data based on real happenings
2. data based on results
3. data based on raw materials
4. data based on sales

MCQ 2: The system with special equipment, people and methods to gather and analyze information for marketers is called

1. management information system
2. marketing information system
3. financial information system
4. corporate information system

MCQ 3: The purchase of customer information from outside firms and vendors is classified as

1. marketing intelligence system
2. market information system
3. market development system
4. market record system

MCQ 4: The combo sites for product reviews and expert opinions are classified as

1. marketing intelligence on internet
2. field work
3. marketing management
4. building marketing records

MCQ 5: The sources and procedures use to get information about marketing development of every single day are the part of

1. marketing intelligence system
2. market development system
3. market record system
4. market information system