Competitive Strategies for Market Leaders MCQs Test Online PDF Book Download

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MCQ on Competitive Strategies for Market LeadersQuiz Book Download

MCQ: Marketing response which comes into action after change happens is classified as

  1. geographical anticipation
  2. selective anticipation
  3. responsive anticipation
  4. reactive anticipation

D

MCQ: Defense stating occupation of most desirable place in customer's perception is considered as

  1. position defense
  2. flank defense
  3. counter defense
  4. offensive defense

A

MCQ: Marketer, who finds a stated need and fulfills it with best market offering is classified as

  1. responsive marketers
  2. anticipative marketers
  3. creative marketers
  4. market driven marketers

A

MCQ: One who offers market leader's product and improves it, is classified as

  1. imitator
  2. adapter
  3. counterfeiter
  4. cloner

B

MCQ: Emulation of market leader's product packaging with little variations is classified as

  1. imitator
  2. adapter
  3. counterfeiter
  4. cloner

D