Competitive Strategies for Market Leaders Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The marketing response which comes into action after the change happens is classified as

1. geographical anticipation
2. selective anticipation
3. responsive anticipation
4. reactive anticipation

MCQ 2: The defense stating occupation of most desirable place in customer's perception is considered as

1. position defense
2. flank defense
3. counter defense
4. offensive defense

MCQ 3: The marketer, who finds a stated need and fulfills it with the best market offering is classified as

1. responsive marketers
2. anticipative marketers
3. creative marketers
4. market driven marketers

MCQ 4: The one who offers market leader's product and improves it, is classified as

1. imitator
2. adapter
3. counterfeiter
4. cloner

MCQ 5: The emulation of market leader's product packaging with little variations is classified as

1. imitator
2. adapter
3. counterfeiter
4. cloner