BVA MCQs Test Online PDF Book Download

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Learn creating brand equity practice test MCQs: in bva, measurement of customer's awareness of brand is classified as, for free online courses with options knowledge, perceived knowledge, energized knowledge, brand knowledge for masters in business administration. Free skills assessment test is for e-learning online bva quiz questions for competitive assessment in business majors with ePortal education technology for e-learning distance education.

MCQ on BVAQuiz Book Download

MCQ: In BVA, measurement of loyalty perceptions and how well brand is respected is classified as

  1. esteem
  2. perceived esteem
  3. energized esteem
  4. energized similarities

A

MCQ: In BVA, measurement of customer's awareness of brand is classified as

  1. knowledge
  2. perceived knowledge
  3. energized knowledge
  4. brand knowledge

A

MCQ: In BVA, measurement of breadth of brand's appeal and its appropriateness is classified as

  1. perceived relevance
  2. relevance
  3. perceived appropriateness
  4. energized relevance

B

MCQ: In BVA, degree through which brand is seen different with its perceived leadership and momentum is classified as

  1. energized differentiation
  2. energized similarities
  3. perceived differences
  4. perceived similarities

A