BVA MCQs Test Online PDF Book Download

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MCQ on BVAQuiz Book Download

MCQ: In BVA, measurement of loyalty perceptions and how well brand is respected is classified as

  1. esteem
  2. perceived esteem
  3. energized esteem
  4. energized similarities


MCQ: In BVA, measurement of customer's awareness of brand is classified as

  1. knowledge
  2. perceived knowledge
  3. energized knowledge
  4. brand knowledge


MCQ: In BVA, measurement of breadth of brand's appeal and its appropriateness is classified as

  1. perceived relevance
  2. relevance
  3. perceived appropriateness
  4. energized relevance


MCQ: In BVA, degree through which brand is seen different with its perceived leadership and momentum is classified as

  1. energized differentiation
  2. energized similarities
  3. perceived differences
  4. perceived similarities