BVA MCQs Quiz Online PDF Download

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Marketing management practice test MCQ: in bva, measurement of loyalty perceptions and how well brand is respected is classified as with options esteem , perceived esteem, energized esteem and energized similarities with past papers, exam papers and past papers important questions for online distance learning tests. Free study guide is for online learning bva quiz with MCQs to practice test questions with answers with ePortal education technology for e-learning distance education.

MCQs on BVA Quiz PDF Download

MCQ: In BVA, measurement of loyalty perceptions and how well brand is respected is classified as

  1. esteem
  2. perceived esteem
  3. energized esteem
  4. energized similarities

A

MCQ: In BVA, measurement of customer's awareness of brand is classified as

  1. knowledge
  2. perceived knowledge
  3. energized knowledge
  4. brand knowledge

A

MCQ: In BVA, measurement of breadth of brand's appeal and its appropriateness is classified as

  1. perceived relevance
  2. relevance
  3. perceived appropriateness
  4. energized relevance

B

MCQ: In BVA, degree through which brand is seen different with its perceived leadership and momentum is classified as

  1. energized differentiation
  2. energized similarities
  3. perceived differences
  4. perceived similarities

A