BVA Multiple Choice Questions (MCQ) PDF Download

MCQ 1: In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as

1. esteem
2. perceived esteem
3. energized esteem
4. energized similarities

MCQ 2: In BVA, the measurement of customer's awareness of brand is classified as

1. knowledge
2. perceived knowledge
3. energized knowledge
4. brand knowledge

MCQ 3: In BVA, the measurement of breadth of brand's appeal and its appropriateness is classified as

1. perceived relevance
2. relevance
3. perceived appropriateness
4. energized relevance

MCQ 4: In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as

1. energized differentiation
2. energized similarities
3. perceived differences
4. perceived similarities