Buying Decision Process - Five Stage Model MCQs Quiz Online PDF Download

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Marketing management practice test MCQ on step in information search in buying process, milder search state is classified as with options less attention, heightened attention, data attention and research attention problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning buying decision process - five stage model quiz with MCQs to practice test questions with answers.

MCQs on Buying Decision Process - Five Stage Model Quiz PDF Download

MCQ. Step in information search in buying process, milder search state is classified as

  1. less attention
  2. heightened attention
  3. data attention
  4. research attention

B

MCQ. First step in buying, decision process is to

  1. recognize problem
  2. search of information
  3. deciding information sources
  4. problem analysis

A

MCQ. Information is collected from consumer rating organizations and mass media is classified as

  1. public sources
  2. experimental sources
  3. personal sources
  4. commercial sources

A

MCQ. Process about how individual customer come to know about market offering, is classified as

  1. total set of brands
  2. brands awareness
  3. consideration set
  4. availability set

B

MCQ. Information acquired from family friends and acquaintances is classified as

  1. public sources
  2. media sources
  3. personal sources
  4. commercial sources

C