Buying Decision Process - Five Stage Model MCQs Quiz Online PDF eBook Download

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MCQs on Buying Decision Process - Five Stage Model PDF eBook Download

MCQ: Step in the information search in the buying process, the milder search state is classified as

  1. less attention
  2. heightened attention
  3. data attention
  4. research attention

B

MCQ: First step in buying, decision process is to

  1. recognize problem
  2. search of information
  3. deciding information sources
  4. problem analysis

A

MCQ: Information is collected from consumer rating organizations and mass media is classified as

  1. public sources
  2. experimental sources
  3. personal sources
  4. commercial sources

A

MCQ: Process about how the individual customer come to know about the market offering, is classified as

  1. total set of brands
  2. brands awareness
  3. consideration set
  4. availability set

B

MCQ: Information acquired from family friends and acquaintances is classified as

  1. public sources
  2. media sources
  3. personal sources
  4. commercial sources

C