Business Unit Strategic Planning MCQs & Quiz Online PDF Book Download

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MCQs on Business Unit Strategic Planning PDF Book Download

MCQ: Design strategy of business includes

  1. marketing strategy
  2. technology strategy
  3. sourcing strategy
  4. all of the above


MCQ: An area that company can profitably satisfies according to buyer's needs is called

  1. marketing opportunity
  2. production opportunity
  3. new market
  4. new customers


MCQ: Analysis of opportunities and threats include

  1. internal environment
  2. external environment
  3. market environment
  4. product environment


MCQ: When a company agrees to promote product of other company it is classified as

  1. product alliance
  2. service alliances
  3. promotional alliances
  4. logistic alliances


MCQ: When a firm offers logistical services for some other company's product, it is said to be

  1. logistic alliance
  2. production alliances
  3. raw materials alliance
  4. employee alliances