Building Customer Value, Satisfaction and Loyalty MCQs Quiz Online PDF Download

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Marketing management practice test MCQ on second step in 'customer value analysis' is with options assessing quantitative importance, examining specific segment, monitoring customer value and identifying benefits problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning building customer value, satisfaction and loyalty quiz with MCQs to practice test questions with answers.

MCQs on Building Customer Value, Satisfaction and Loyalty Quiz PDF Download

MCQ. Second step in 'customer value analysis' is

  1. assessing quantitative importance
  2. examining specific segment
  3. monitoring customer value
  4. identifying benefits

A

MCQ. Whole cluster of benefits when company promises to deliver through its market offering is called

  1. value proposition
  2. customer proposition
  3. product proposition
  4. brand proposition

A

MCQ. Third step in customer's value analysis is

  1. assessing the attributes importance
  2. assessing the company's performance
  3. monitoring competitor?s performance
  4. both B and C

D

MCQ. All costs customer expects to incur to buy any market offering is called

  1. total economic cost
  2. total functional cost
  3. total customer cost
  4. total sampling cost

C

MCQ. A company's monetary, time and energy cost, all are included in

  1. total customer cost
  2. psychological cost
  3. personal benefits
  4. image benefits

A