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MCQs on Building Customer Value, Satisfaction and Loyalty PDF eBook Download

MCQ: Second step in 'customer value analysis' is

  1. assessing quantitative importance
  2. examining specific segment
  3. monitoring customer value
  4. identifying benefits

A

MCQ: Whole cluster of benefits when company promises to deliver through its market offering is called

  1. value proposition
  2. customer proposition
  3. product proposition
  4. brand proposition

A

MCQ: Third step in the customer's value analysis is

  1. assessing the attributes importance
  2. assessing the company's performance
  3. monitoring competitor's performance
  4. both B and C

D

MCQ: All the costs customer expects to incur to buy any market offering is called

  1. total economic cost
  2. total functional cost
  3. total customer cost
  4. total sampling cost

C

MCQ: A company's monetary, time and energy cost, all are included in

  1. total customer cost
  2. psychological cost
  3. personal benefits
  4. image benefits

A