Branding Strategy in Marketing MCQs Quiz Online PDF Download

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Marketing management practice test MCQ on firm uses any existing brand to introduce in market as a new product, brand is classified as with options brand extension, sub-brand , parent brand and product extension problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning branding strategy in marketing quiz with MCQs to practice test questions with answers.

MCQs on Branding Strategy in Marketing Quiz PDF Download

MCQ. Firm uses any existing brand to introduce in market as a new product, brand is classified as

  1. brand extension
  2. sub-brand
  3. parent brand
  4. product extension

A

MCQ. Branding strategy is also called

  1. brand architecture
  2. branding rate
  3. brand earnings
  4. brand responsiveness

A

MCQ. When companies combine existing brand with new brands, brands are called

  1. parent brand
  2. product extension
  3. brand extension
  4. sub-brand

D

MCQ. Parent brand if it is associated with multiple products in brand extension is called

  1. family brand
  2. product extension
  3. sub-product
  4. parent company

A

MCQ. Brand which is result of extension in brand or sub-brand is classified as

  1. brand extension
  2. sub-brand
  3. parent brand
  4. product extension

C