Brand Strategy MCQs & Quiz Online PDF Book Download

Brand strategy multiple choice questions (MCQs), brand strategy quiz answers to learn online BBA courses for marketing management classes. Creating brand equity MCQs, brand strategy quiz questions and answers for business management degree online. Learn branding strategy in marketing, brand equity in marketing, measuring brand equity, customer equity, brand strategy test prep for business analyst certification.

Learn creating brand equity MCQ: strategy of using individual family brand names is referred as, with choices house of brands, strategy house, house of products, and extended strategy for business management degree online. Practice merit scholarships assessment test, online learning brand strategy quiz questions for competitive exams in business majors .

MCQs on Brand Strategy PDF Book Download

MCQ: Strategy of using individual family brand names is referred as

  1. house of brands
  2. strategy house
  3. house of products
  4. extended strategy


MCQ: Branding strategies alternatively use by marketer's do not include

  1. individual brand names
  2. company brand name
  3. sub-brand name
  4. variant brands


MCQ: Offering of all brands and brand lines by a particular Company is considered as

  1. Company portfolio
  2. brand portfolio
  3. brand line portfolio
  4. corporate portfolio


MCQ: In designing brand portfolio, focus is always on

  1. maximum market coverage
  2. minimum market coverage
  3. categorize market coverage
  4. brand house coverage


MCQ: When bands are introduced to compete with competitors thus brands are classified as

  1. flankers
  2. competitive
  3. variant brand
  4. sub variant brands