Brand Strategy MCQs Quiz Online PDF eBook Download

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Learn creating brand equity MCQ: strategy of using individual family brand names is referred as, with choices house of brands, strategy house, house of products, and extended strategy for business management degree online. Practice merit scholarships assessment test, online learning brand strategy quiz questions for competitive exams in business majors for online BS business administration.

MCQs on Brand Strategy PDF eBook Download

MCQ: Strategy of using individual family brand names is referred as

  1. house of brands
  2. strategy house
  3. house of products
  4. extended strategy


MCQ: Branding strategies alternatively use by the marketer's do not include

  1. individual brand names
  2. company brand name
  3. sub-brand name
  4. variant brands


MCQ: Offering of all brands and the brand lines by a particular Company is considered as

  1. Company portfolio
  2. brand portfolio
  3. brand line portfolio
  4. corporate portfolio


MCQ: In designing the brand portfolio, the focus is always on

  1. maximum market coverage
  2. minimum market coverage
  3. categorize market coverage
  4. brand house coverage


MCQ: When the bands are introduced to compete with the competitors thus the brands are classified as

  1. flankers
  2. competitive
  3. variant brand
  4. sub variant brands