Brand Equity in Marketing MCQs Quiz Online PDF eBook Download

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MCQs on Brand Equity in Marketing PDF eBook Download

MCQ: Specialized community of employees' whose activities are focused around the brand is classified as

  1. brand community
  2. impression community
  3. external community
  4. internal community

A

MCQ: Value creation practices such as evangelizing and justifying is classified as

  1. social networking
  2. impression management
  3. community engagement
  4. brand use

B

MCQ: Value creation practices such as budging and documenting is classified as

  1. impression management
  2. community engagement
  3. brand use
  4. social networking

D

MCQ: Value creation practices such as welcoming and governing is classified as

  1. social networking
  2. impression management
  3. community engagement
  4. brand use

A

MCQ: Value creation practices such as customizing and commoditizing are included in

  1. impression management
  2. community engagement
  3. brand use
  4. social networking

C