Brand Equity Definition MCQs Quiz Online PDF Download

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MCQs on Brand Equity DefinitionQuiz PDF Download

MCQ: An analysis of long term marketing impacts through measuring brand equity is called

  1. customer's metrics pathway
  2. unit metrics pathway
  3. cash-flow metrics pathway
  4. brand metrics pathway

D

MCQ: Comparison of brand equity from thousands of different brands with several categories is called

  1. brand preference valuator
  2. brand asset valuator
  3. brand similarities valuator
  4. brand differences valuator

B

MCQ: When brand equity is based on customer differences then competition, it is based on

  1. price
  2. cost
  3. preferences
  4. loyalty

A

MCQ: Process of how effectively existing brand equity has leveraged to a new product is considered as

  1. potential extensions
  2. lifetime extensions
  3. bait extensions
  4. visual extensions

A