Brand Equity Definition MCQs Quiz Online PDF Download

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MCQs on Brand Equity DefinitionQuiz PDF Download

MCQ: An analysis of long term marketing impacts through measuring brand equity is called

  1. customer's metrics pathway
  2. unit metrics pathway
  3. cash-flow metrics pathway
  4. brand metrics pathway


MCQ: Comparison of brand equity from thousands of different brands with several categories is called

  1. brand preference valuator
  2. brand asset valuator
  3. brand similarities valuator
  4. brand differences valuator


MCQ: When brand equity is based on customer differences then competition, it is based on

  1. price
  2. cost
  3. preferences
  4. loyalty


MCQ: Process of how effectively existing brand equity has leveraged to a new product is considered as

  1. potential extensions
  2. lifetime extensions
  3. bait extensions
  4. visual extensions