Brand Dynamics Multiple Choice Questions (MCQ) PDF Download

MCQ 1: In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as

1. presence
2. brand relevance
3. performance
4. advantage

MCQ 2: In brand dynamics, the belief for delivering product performance on consumer's short list is classified as

1. presence
2. brand relevance
3. brand performance
4. advantage

MCQ 3: In brand dynamics, the emotional and rational attachments of specific brands is considered as

1. bonding
2. brand relationship
3. brand evidence
4. brand existence

MCQ 4: In brand dynamics, the relevance to consumer needs within an affordable price is classified as

1. performance
2. advantage
3. presence
4. brand relevance

MCQ 5: In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as

1. brand advantage
2. brand presence
3. brand performance
4. brand decline