Bases for Segmenting Consumer Markets MCQs Quiz Online PDF Download

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MCQs on Bases for Segmenting Consumer Markets Quiz PDF Download

MCQ. According to VALS framework, consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ. VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ. Consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ. According to VALS framework, consumer's dimension groups with lower resources does not include

  1. makers
  2. survivors
  3. thinkers
  4. believers

B

MCQ. VALS segmentation framework dimension 'consumer resources' is classified as

  1. the stretch dimension
  2. the strength dimension
  3. the horizontal dimension
  4. the vertical dimension

D