Bases for Segmenting Consumer Markets MCQs & Quiz Online PDF Book Download

Bases for segmenting consumer markets MCQs, bases for segmenting consumer markets quiz answers to learn marketing courses online. Identifying market segments and targets multiple choice questions (MCQs), bases for segmenting consumer markets quiz questions and answers for bachelor's degree in marketing. Market targeting, segmentation marketing, consumer market segmentation, targeted marketing, bases for segmenting consumer markets test prep for business analyst certification.

Learn identifying market segments and targets test MCQs: according to vals framework, consumer's dimension groups having high resources do not include, with choices innovators, thinkers, achievers, and strivers for bachelor's degree in marketing. Practice assessment test for scholarships, online learning bases for segmenting consumer markets quiz questions for competitive assessment in business majors for digital marketing certification.

MCQ on Bases for Segmenting Consumer MarketsQuiz Book Download

MCQ: According to VALS framework, consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ: VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ: Consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ: According to VALS framework, consumer's dimension groups with lower resources does not include

  1. makers
  2. survivors
  3. thinkers
  4. believers

B

MCQ: VALS segmentation framework dimension 'consumer resources' is classified as

  1. the stretch dimension
  2. the strength dimension
  3. the horizontal dimension
  4. the vertical dimension

D