Attitude Formation MCQs Quiz Online PDF eBook Download

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MCQs on Attitude Formation PDF eBook Download

MCQ: Celebrity endorsements and objects that bring positive feeling in attitude formation of customer's is classified in

  1. central cues
  2. value cues
  3. peripheral cues
  4. value route

C

MCQ: Influential model of attitude change and attitude formation is

  1. elaboration likelihood model
  2. value likelihood model
  3. expectancy elaboration model
  4. value elaboration model

A

MCQ: All the brand's related thoughts, images, experiences and attitudes towards a particular brand is classified as

  1. word associations
  2. sentence associations
  3. Company associations
  4. brand associations

D

MCQ: Points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as

  1. expectancy value model
  2. belief based model
  3. need based model
  4. want based model

A