Logistics Functions Questions and Answers PDF Download eBook
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Trivia Quiz on Logistics Functions PDF Download eBook
MCQ: The market which is segmented on the basis of age and gender of customers is classified as
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation
B
MCQ: The value creating activities carried by internal departments of company are classified as
- Value chain
- Value delivery network
- Portfolio analysis
- None of above
A
MCQ: Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as
- sales promotion
- personal selling
- public relations
- advertising
A
MCQ: The new product development proposes screening framework as
- real-worth doing-win
- win-real-worth doing
- worth doing-real-win
- real-win-worth doing
D
MCQ: The tendency to which innovation may tried for limited time is
- relative advantage
- divisibility
- communicability
- compatibility
B