Customer Databases and Direct Marketing Questions and Answers PDF Download eBook
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"The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called", customer databases and direct marketing Multiple Choice Questions (MCQ) with choices buzz marketing, leading marketing, online marketing, and none of the above for digital marketing certificate online. Learn direct and online marketing questions and answers with free online certification courses for online schools for business management degrees.
Trivia Quiz on Customer Databases & Direct Marketing PDF Download eBook
MCQ: The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
- Leading marketing
- buzz marketing
- online marketing
- none of the above
B
MCQ: The BlackBerry specific product design with QWERTY keyboard is an example of
- product experience
- intangible products
- tangible product
- services
C
MCQ: The Jeep can associated with brand personality trait known as
- ruggedness
- competence
- sophistication
- excitement
A
MCQ: The 'buyer's black box' consists of
- characteristics of buyers
- technological factors
- the cultural environment
- the economic environment
A
MCQ: The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as
- attainable segment
- measureable segment
- accessible segment
- substantial segment
B