BBA Marketing Quiz, Notes & Technology Articles

Customer Databases Direct Marketing Quiz Questions 9 Tests pdf Download

Learn quiz on customer databases direct marketing, BBA marketing priciples quiz 9 to practice. Free marketing MCQs questions and answers to learn customer databases direct marketing MCQs with answers. Practice MCQs to test knowledge on customer databases and direct marketing, what is a product, geographical price, developing effective marketing communication, market segmentation worksheets.

Free customer databases direct marketing worksheet has multiple choice quiz questions as comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called, answer key with choices as premium database, customer database, event database and rebate database to test study skills. For eLearning, study online direct and online marketing multiple choice questions based quiz questions and answers.

Quiz on Customer Databases Direct Marketing Quiz pdf Download Worksheet 9

Customer Databases and Direct Marketing Quiz

MCQ. Comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called

  1. premium database
  2. customer database
  3. event database
  4. rebate database

B

What is a Product Quiz

MCQ. Product quality level is considered as part of

  1. actual product
  2. augmented product
  3. de-augmented product
  4. customer value

A

Geographical Price Quiz

MCQ. Pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as

  1. freight on board origin pricing
  2. zone pricing
  3. basing point pricing
  4. uniform delivered pricing

B

Developing Effective Marketing Communication Quiz

MCQ. Theme of message content which directs to audience sense of what is proper and right is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

B

Market Segmentation Quiz

MCQ. Customer market division done on basis of 'compulsive, ambitious and outgoing customers' classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C