Customer Databases Direct Marketing Quiz Questions 9 pdf Download
Practice BBA marketing priciples MCQ test 9 to learn customer databases direct marketing quiz online. Find questions to study marketing quiz on direct and online marketing. Practice MCQs to test knowledge on customer databases and direct marketing, what is a product, geographical price, developing effective marketing communication, market segmentation,.
Free study guide has multiple choice quiz questions as comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called with answering options premium database, customer database, event database and rebate database to test study skills. For e-learning, study online direct and online marketing multiple choice questions based quiz questions and answers.
Quiz on Customer Databases Direct Marketing - Worksheet 9
Customer Databases and Direct Marketing Quiz
MCQ. Comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called
- premium database.
- customer database.
- event database.
- rebate database.
What is a Product Quiz
MCQ. Product quality level is considered as part of
- actual product.
- augmented product.
- de-augmented product.
- customer value.
Geographical Price Quiz
MCQ. Pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as
- freight on board origin pricing.
- zone pricing.
- basing point pricing.
- uniform delivered pricing.
Developing Effective Marketing Communication Quiz
MCQ. Theme of message content which directs audience sense of what is proper and right is classified as
- irrational appeal.
- moral appeal.
- rational appeal.
- emotional appeal.
Market Segmentation Quiz
MCQ. Customer market division done on basis of 'compulsive, ambitious and outgoing customers' classified as
- geographic segmentation.
- demographic segmentation.
- psychographic segmentation.
- behavioral segmentation.