Customer Databases & Direct Marketing Quiz Questions and Answers 9 PDF Download

Practice customer databases & direct marketing quiz online, BBA marketing priciples test 9 for online courses, distance learning. Free marketing MCQs questions and answers to learn customer databases & direct marketing MCQs with answers. Practice MCQs to test knowledge on customer databases and direct marketing, what is a product, geographical price, developing effective marketing communication, market segmentation worksheets.

Free customer databases & direct marketing course worksheet has multiple choice quiz question as comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called with options premium database, customer database, event database and rebate database with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study direct & online marketing multiple choice questions based quiz question and answers.

Quiz on Customer Databases & Direct Marketing Quiz PDF Download Worksheet 9

Customer Databases and Direct Marketing Quiz

MCQ. The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called

  1. premium database
  2. customer database
  3. event database
  4. rebate database

B

What is a Product Quiz

MCQ. The product quality level is considered as part of

  1. actual product
  2. augmented product
  3. de-augmented product
  4. customer value

A

Geographical Price Quiz

MCQ. The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as

  1. freight on board origin pricing
  2. zone pricing
  3. basing point pricing
  4. uniform delivered pricing

B

Developing Effective Marketing Communication Quiz

MCQ. The theme of message content which directs to the audience sense of what is proper and right is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

B

Market Segmentation Quiz

MCQ. The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C