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Sustainable Marketing Quiz Questions and Answers PDF Download eBook

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Quiz on Sustainable Marketing PDF Download eBook

Sustainable Marketing Quiz

MCQ: If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is

  1. $11.43
  2. $21.43
  3. $25.43
  4. $15.43

B

Managing Marketing Effort Quiz

MCQ: The 'undifferentiated marketing' is also called as

  1. mass marketing
  2. segmented marketing
  3. concentrated marketing
  4. micromarketing

A

Capturing Value from Customers Quiz

MCQ: In growth-share matrix, the high growth and high share SBU's are considered as

  1. Stars
  2. Cash Cows
  3. Question marks
  4. Dogs

A

Setting Goals and Advertising Objectives Quiz

MCQ: The major pricing strategies does not includes

  1. competition based pricing
  2. customer value based pricing
  3. cost based pricing
  4. discount and bonus pricing

D

Market Segmentation Quiz

MCQ: The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B