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Market Segmentation Quiz Questions 7 pdf Download

Practice BBA marketing priciples MCQ test 7 to learn market segmentation quiz online. Find questions to study marketing quiz on customer driven marketing strategy. Practice MCQs to test knowledge on market segmentation, what is a product, personal selling process, company wide strategic planning,.

Free study guide has multiple choice quiz questions as segmentation of international markets on basis of common languages, religions and customs is example of with answering options geographic location, cultural factors, economic factors and political and legal factors to test study skills. For e-learning, study online customer driven marketing strategy multiple choice questions based quiz questions and answers.

Quiz on Market Segmentation - Worksheet 7

Market Segmentation Quiz

MCQ. Segmentation of international markets on basis of common languages, religions and customs is example of

  1. geographic location.
  2. cultural factors.
  3. economic factors.
  4. political and legal factors.

B

What is a Product Quiz

MCQ. Paints, nails and brooms are classic examples of

  1. unsought specialty products.
  2. business services.
  3. accessory equipment.
  4. business advisory services.

B

Personal Selling Process Quiz

MCQ. Third step in personal selling process after completion of pre-approach step is to

  1. prospecting and qualifying.
  2. handling objections.
  3. approach.
  4. presentation and demonstration.

C

Company Wide Strategic Planning Quiz

MCQ. Strategic business unit with low market share and high market growth is considered as

  1. Cash Cows.
  2. Stars.
  3. Dogs.
  4. Question marks.

D

What is a Product Quiz

MCQ. Supplies such as lubricants, coal, paper and pencils are best classified as

  1. operating supplies.
  2. repair and maintenance supplies.
  3. business advisory services.
  4. consumer specialty products.

A

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