Marketing Research Quizzes Online MCQs PDF Download eBook
Practice Marketing Research quiz questions, marketing research multiple choice questions and answers PDF to prepare marketing exam worksheet 65 for online certificate programs. Practice Managing Marketing Information Customer Insights quiz with answers, marketing research Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free marketing research MCQs, business actions and sustainable markets, what is a product, marketing research test prep for online courses for business management degree.
"Marketing myopia is to pay attention to", marketing research Multiple Choice Questions (MCQ) with choices benefits produced by products, product offered by company, experiences associated with products, and none of above to learn online training courses. Learn managing marketing information customer insights questions and answers with free online certification courses for online BS business administration.
Marketing Research Questions and Answers PDF Download eBook
MCQ: Marketing myopia is to pay attention to
- Product offered by company
- Benefits produced by products
- Experiences associated with products
- None of above
A
MCQ: The major product variables that retailers must consider includes
- services mix
- product assortment
- store atmosphere
- all of above
D
MCQ: The 'customer markets' & 'publics' are included in company's environment called
- Macro environment
- Microenvironment
- Both a and b
- None of above
B
MCQ: Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as
- selective market
- super market
- extensive market
- exclusive market
B
MCQ: In the product life cycle growth stage, the marketing objective is to
- create product awareness
- maximize the market share
- defend market share and profits
- reduce expenditure
B