Capturing Value from Customers Quiz Questions 57 Tests pdf Download

Practice capturing value from customers quizzes, BBA marketing priciples quiz 57 to learn. Free marketing MCQs questions and answers to learn capturing value from customers MCQs with answers. Practice MCQs to test knowledge on capturing value from customers, what is a product, new product pricing strategies, market segmentation, managing marketing effort worksheets.

Free capturing value from customers worksheet has multiple choice quiz question as both loyal and profitable group of customers is considered as, answer key with choices as strangers, butterflies, barnacles and true friends to test study skills. For eLearning, study online introduction to marketing multiple choice questions based quiz question and answers.

Quiz on Capturing Value from Customers Quiz pdf Download Worksheet 57

Capturing Value from Customers Quiz

MCQ. Both loyal and profitable group of customers is considered as

  1. Strangers
  2. Butterflies
  3. Barnacles
  4. True friends

D

What is a Product Quiz

MCQ. Services such as airlines and hotels are classified as

  1. shopping products
  2. unsought augmented products
  3. sought specialty products
  4. unsought convenience products

A

New Product Pricing Strategies Quiz

MCQ. New product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as

  1. optional product pricing
  2. price skimming
  3. price penetration
  4. product line pricing

B

Market Segmentation Quiz

MCQ. Coca-Cola creates marketing programs targeting teen agers world widely is an example of

  1. intermarket segmentation
  2. intramarket segmentation
  3. income segmentation
  4. psychographic segmentation

A

Managing Marketing Effort Quiz

MCQ. Negative situational factors are part of

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

B