BBA Marketing Quiz, Notes & Technology Articles

New Product Development Process Quiz Questions 42 Tests pdf Download

Learn quiz on new product development process, BBA marketing priciples quiz 42 to practice. Free marketing MCQs questions and answers to learn new product development process MCQs with answers. Practice MCQs to test knowledge on new product development process, customer value based pricing, channel behavior and organization, organizational approach, market segmentation worksheets.

Free new product development process worksheet has multiple choice quiz questions as systematic planning for new products and customer driven strategy must be created for, answer key with choices as finding and growing products, delivering superior value, gaining customer lifetime value and all of above to test study skills. For eLearning, study online new product development multiple choice questions based quiz questions and answers.

Quiz on New Product Development Process Quiz pdf Download Worksheet 42

New Product Development Process Quiz

MCQ. Systematic planning for new products and customer driven strategy must be created for

  1. finding and growing products
  2. delivering superior value
  3. gaining customer lifetime value
  4. all of above

D

Customer Value Based Pricing Quiz

MCQ. Set price limit from which no more demand is accepted is classified as

  1. cost ceiling
  2. cost floor
  3. price ceiling
  4. price floor

C

Channel Behavior and Organization Quiz

MCQ. In marketing channels, conflict occurs at different levels of same marketing channel is classified as

  1. vertical conflict
  2. horizontal conflict
  3. steep conflict
  4. slope conflict

A

Organizational Approach Quiz

MCQ. Contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as

  1. franchise
  2. relative stores
  3. chain stores
  4. off price voluntary stores

A

Market Segmentation Quiz

MCQ. Market which is segmented on basis of negative and hostile attitude toward product is considered as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D