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Trivia Quiz on Marketing Strategy & Mix PDF Download eBook
MCQ: Market offering can be combination of
- product & services
- Information
- Places
- All of above
D
MCQ: Considering competitive positions, the company with the largest share in market in its industry is classified as
- market challenger
- market leader
- market follower
- market niche
B
MCQ: The strategy of introducing new product in existing market is classified as
- Market development
- Market penetration
- Product development
- Diversification
C
MCQ: The way of selling goods produced in home country with little modification or no modification into foreign market is classified as
- exporting
- importing
- joint venturing
- licensing
A
MCQ: The personal factors include
- online communities
- social class
- personality and self-concept
- roles and status
C