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Quiz on Personal factors PDF Download eBook
MCQ: The customers of products or services in product life cycles introductory stage are classified as
- innovators
- early adopters
- middle majority
- laggards
A
MCQ: The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company's territory is classified as
- intensive territorial agreement
- selective territorial agreement
- inclusive territorial agreement
- exclusive territorial agreement
D
MCQ: Major environmental forces are
- Suppliers & consumers
- Company & competitors
- Marketing intermediaries
- None of the above
A
MCQ: The products that are low priced and placed at most convenient available places in retail stores are classified as
- specialty products
- subspecialty products
- convenience products
- unsought products
C
MCQ: The buyer decision process starts with
- need recognition
- information search
- evaluation of alternatives
- both b and c
A