Major Influences on Business Buying Behavior Quiz Questions and Answers PDF Download eBook
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Quiz on Major Influences on Business Buying Behavior PDF Download eBook
MCQ: Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called
- intermarket segmentation
- intramarket segmentation
- income segmentation
- psychographic segmentation
A
MCQ: The pricing strategy whose steps are setup between different lines of product offered by same organization is called
- optional pricing
- product line pricing
- competitive pricing
- captive pricing
B
MCQ: The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as
- branding analysis
- premium analysis
- competitor analysis
- corporate analysis
C
MCQ: The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called
- advertising agency
- managing agency
- research agency
- rational agency
A
MCQ: The segment that could be reached easily and well served is considered as
- attainable segment
- measureable segment
- accessible segment
- substantial segment
C