Channel Management Decisions Quiz Questions and Answers Online 169 pdf eBooks Download

Learn channel management decisions quiz questions, online BBA marketing priciples quiz 169 to practice. Free marketing MCQs questions and answers to learn channel management decisions MCQs with answers. Practice MCQs to test knowledge on channel management decisions, market segmentation, company marketing environment, what is a product, buyer decision process for new products worksheets.

Free channel management decisions worksheet has multiple choice quiz question as system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called, answer key with choices as vertical management, horizontal management, marketing channel management and distribution management problem solving to test study skills. For viva learning help and jobs' interview preparation tips, study online marketing channels multiple choice questions based quiz question and answers.

Quiz on Channel Management Decisions Quiz pdf Download Worksheet 169

Channel Management Decisions Quiz

MCQ. System which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

  1. vertical management
  2. horizontal management
  3. marketing channel management
  4. distribution management

C

Market Segmentation Quiz

MCQ. Market which is segmented on basis of usage rate of product such as 'light, medium and heavy users' of products is considered as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Company marketing environment Quiz

MCQ. Close factors affecting company's ability to serve its customers are referred as

  1. Microenvironment
  2. Macro environment
  3. Both a and b
  4. None of above

A

What is a Product Quiz

MCQ. Products such as major household appliances like TVs and refrigerators are classified as

  1. convenience sought products
  2. unsought industrial products
  3. sought non-specialty products
  4. shopping products

D

Buyer Decision Process for New Products Quiz

MCQ. Customer adopter groups include

  1. innovator
  2. early majority
  3. laggard
  4. early adopter

D