Marketing information & Insights Quiz Questions 164 Tests pdf Download

Practice marketing information & insights quizzes, BBA marketing priciples quiz 164 to learn. Free marketing MCQs questions and answers to learn marketing information & insights MCQs with answers. Practice MCQs to test knowledge on marketing information and insights, what is a product, multi channel marketing, personal factors, buyer decision process for new products worksheets.

Free marketing information & insights worksheet has multiple choice quiz question as kind of understanding company gets from marketing information is known as, answer key with choices as marketing information system, customer insights, competitive marketing database and variable testing data base to test study skills. For eLearning, study online managing marketing information: customer insights multiple choice questions based quiz question and answers.

Quiz on Marketing information & Insights Quiz pdf Download Worksheet 164

Marketing information and Insights Quiz

MCQ. Kind of understanding company gets from marketing information is known as

  1. marketing information system
  2. customer insights
  3. competitive marketing database
  4. variable testing data base

B

What is a Product Quiz

MCQ. Consumer products does not include

  1. sought products
  2. unsought products
  3. specialty products
  4. shopping products

A

Multi Channel Marketing Quiz

MCQ. If company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

  1. flexible channel
  2. static channel
  3. direct channel
  4. indirect channel

C

Personal factors Quiz

MCQ. Aspects of brand that are linked to human traits, developed in a specific mix called

  1. Brand awareness
  2. brand personality
  3. self-concept
  4. self-image

B

Buyer Decision Process for New Products Quiz

MCQ. Tendency to which existing products appears less superior compared to innovative products is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

A