Public Policy & Marketing Quiz Questions 161 Tests pdf Download

Practice public policy & marketing quizzes, BBA marketing priciples quiz 161 to learn. Free marketing MCQs questions and answers to learn public policy & marketing MCQs with answers. Practice MCQs to test knowledge on public policy and marketing, communication process view, psychological factors, market segmentation, designing a customer driven marketing strategy worksheets.

Free public policy & marketing worksheet has multiple choice quiz question as pricing issues within channel levels includes, answer key with choices as price maintenance, predatory pricing, price discrimination and deceptive pricing to test study skills. For eLearning, study online pricing strategy multiple choice questions based quiz question and answers.

Quiz on Public Policy & Marketing Quiz pdf Download Worksheet 161

Public Policy and Marketing Quiz

MCQ. Pricing issues within channel levels includes

  1. price maintenance
  2. predatory pricing
  3. price discrimination
  4. deceptive pricing

B

Communication Process View Quiz

MCQ. In communication process, media and message are considered as

  1. communication tools
  2. communication channels
  3. communication functions
  4. communication parties

A

Psychological Factors Quiz

MCQ. 'psychological factors' that affect consumer's buying behaviors includes

  1. motivation
  2. perception
  3. beliefs and attitudes
  4. all of above

D

Market Segmentation Quiz

MCQ. Market segmented on basis of usage rates such as 'heavy user' or 'light user' is classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Designing a Customer Driven Marketing Strategy Quiz

MCQ. 'inside-out' perspective is referred in

  1. The marketing concept
  2. Societal marketing concept
  3. Selling concept
  4. Product concept

C