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Entering Marketplace Questions and Answers PDF Download eBook
MCQ: According to brand personality traits, the 'sincerity' is concluded as brand being
- outdoorsy and tough
- daring and imaginative
- cheerful and wholesome
- charming and upper class
C
MCQ: In social class grouping, the white and blue collar workers with average pay can be classified as
- upper middles
- working class
- middle class
- upper uppers
C
MCQ: The research which is completed with the objective to test hypothesis is called
- casual research
- exploratory research
- descriptive research
- both a and c
A
MCQ: The types of major online marketing domains includes
- business to consumer
- business to business
- consumer to business
- all of above
D
MCQ: A company's internal environment considers
- Finance, Operations, purchasing
- Research & Development (R&D)
- Both a and b
- None of the above
C