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Buyer Decision Process for New Products Quiz Questions and Answers PDF Download eBook

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Quiz on Buyer Decision Process for New Products PDF Download eBook

Buyer Decision Process for New Products Quiz

MCQ: In business buying process, the group having informal or formal power of approving suppliers is classified as

  1. user
  2. influencer
  3. decider and gatekeeper
  4. buyer

C

Media Marketing Quiz

MCQ: In marketing research, asking preferences and questions about buying behavior is example of

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

D

Entering Marketplace Quiz

MCQ: The subcultures includes

  1. nationalities
  2. racial groups
  3. geographic regions
  4. all of above

D

Promotional Mix Quiz

MCQ: The first step in personal selling process is to

  1. prospecting and qualifying
  2. pre-approach
  3. approach
  4. presentation and demonstration

A

Competitive Positions Quiz

MCQ: The cultural factors must include

  1. beliefs and attitudes
  2. social class
  3. occupation
  4. roles and status

B