Capturing Value from Customers Quiz Questions and Answers PDF Download eBook
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Quiz on Capturing Value from Customers PDF Download eBook
MCQ: The negative situational factors are part of
- Strengths
- Weaknesses
- Opportunities
- Threats
B
MCQ: Physical distribution channels includes
- Retailers
- Wholesalers
- Both a and b
- None of the above
C
MCQ: The distinction between industrial and consumer products is because of
- purpose of buying the product
- quantity of buying the product
- quality of bought product
- all of above
A
MCQ: The segmentation of market in groups having similar needs and wants is known as
- intermarket segmentation
- intramarket segmentation
- income segmentation
- psychographic segmentation
A
MCQ: The sales of market offering in growth stage of product life cycle are recorded as
- low sales
- rapidly rising sales
- peak sales
- declining sales
B