Psychological Factors Quizzes Online MCQs PDF Download eBook
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Psychological Factors Questions and Answers PDF Download eBook
MCQ: The forth step in personal selling process after completion of step consisting of approach is to
- prospecting and qualifying
- follow up
- closing
- present and demonstrate
D
MCQ: The strategic business unit with low market share and high market growth is considered as
- Cash Cows
- Stars
- Dogs
- Question marks
D
MCQ: The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as
- emotional appeal
- rational appeal
- moral appeal
- irrational appeal
A
MCQ: The pricing strategy used to set prices of the products that are must be used with the main product is called
- optional product pricing
- product line pricing
- competitive pricing
- captive product pricing
D
MCQ: The second step of value based pricing is to
- determine incurred costs
- design product
- assess needs of customer
- set target price
D