Media Marketing Quiz Questions and Answers 115 PDF Download

Practice media marketing quiz, BBA marketing priciples quiz 115 for online learning. Free marketing MCQs questions and answers to practice media marketing MCQs with answers. Practice MCQs to test knowledge on media marketing, place decision, vertical marketing systems, competitive positions, new product development process worksheets.

Free media marketing worksheet has multiple choice quiz question as communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as, answer key with choices as print and broadcast media, word-of-mouth influence, buzz marketing and display and online media problem solving to test study skills. For online learning, viva help and jobs' interview preparation tips, study marketing communications: customer value multiple choice questions based quiz question and answers.

Quiz on Media Marketing Quiz PDF Download Worksheet 115

Media Marketing Quiz

MCQ. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as

  1. print and broadcast media
  2. word-of-mouth influence
  3. buzz marketing
  4. display and online media

C

Place Decision Quiz

MCQ. The retail business built on a place that is owned, planned and developed as single business unit is classified as

  1. shopping center
  2. specialty center
  3. corporate center
  4. warehouse club center

A

Vertical Marketing Systems Quiz

MCQ. The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as

  1. administered VMS
  2. full time VMS
  3. contractual VMS
  4. corporate VMS

D

Competitive Positions Quiz

MCQ. Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as

  1. market follower
  2. market niche
  3. market challenger
  4. market leader

B

New Product Development Process Quiz

MCQ. The customers, distributors and suppliers collectively provide ideas for new-product development are classified as

  1. idea's external sources
  2. acquisition of ideas
  3. primary sources
  4. secondary sources

A