New Product Development Process Quizzes Online MCQs PDF Download eBook
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"The set of organizations interdependent on each other that help in making market offerings available to customer are called", new product development process Multiple Choice Questions (MCQ) with choices marketing channels, interactive channels, pricing channels, and basing point channels for online certificate programs. Learn new product development questions and answers with free online certification courses for online business administration degree.
New Product Development Process Questions and Answers PDF Download eBook
MCQ: The set of organizations interdependent on each other that help in making market offerings available to customer are called
- interactive channels
- marketing channels
- pricing channels
- basing point channels
B
MCQ: Segmentation on the basis of values and attitudes and behavioral patterns is an example of
- geographic location
- cultural factors
- economic factors
- political and legal factors
B
MCQ: The SBU's in 'Stars' category requires
- Heavy investment
- Less investments
- More marketing
- Both a and c
A
MCQ: The Macro environment includes
- Demographic factors
- Technological factors
- The suppliers
- Both a and b
D
MCQ: The third step in new product development is
- product screening
- business screening
- systematic screening
- concept development and testing
D