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Buyer Decision Processes Quiz Questions and Answers PDF Download eBook

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Quiz on Buyer Decision Processes PDF Download eBook

Buyer Decision Processes Quiz

MCQ: The stage in which the business buyer invites supplier to submit proposals is classified as

  1. supplier selection
  2. proposal solicitation
  3. supplier search
  4. order specification

B

Online Marketing Presence Quiz

MCQ: The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as

  1. product concept
  2. production phase
  3. production screening
  4. raw-material screening

A

Designing a Customer Driven Marketing Strategy Quiz

MCQ: The customers who adopt new ideas and rarely are leaders are classified as

  1. innovators
  2. early majority
  3. laggard
  4. early adopter

B

Psychological Factors Quiz

MCQ: In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called

  1. sample
  2. coupon
  3. premium
  4. cash refunds

B

Market Targeting Quiz

MCQ: Firm's performance can be better measured by

  1. Current sales
  2. Customer equity
  3. Market share
  4. Both a and b

B