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Quiz on Balancing Customer & Competitor Orientations PDF Download eBook
MCQ: A company's microenvironment, the ' customer markets' are of
- 5 types
- 4 types
- 3 types
- 2 types
A
MCQ: According to 'real-win-worth doing' proposition, analysis of checking profit potential for new product is part of
- real
- win
- worth doing
- less worthy
C
MCQ: The clothing line of fashion designers is best classified as
- unsought product
- specialty shopping products
- industrial products
- specialty products
D
MCQ: The industrial products can be classified into
- Three groups
- Two groups
- Four groups
- Five groups
A
MCQ: The marketers can build up demand of a particular product by
- associating with strong motives
- using motivating cues
- positive reinforcement
- all of above
D