BBA Marketing Quiz, Notes & Technology Articles

Understanding Marketplace Customer Needs Quiz Questions 1 pdf Download

Practice BBA marketing priciples MCQ test 1 to learn understanding marketplace customer needs quiz online. Find questions to study marketing quiz on introduction to marketing. Practice MCQs to test knowledge on understanding marketplace and customer needs, product mix pricing strategies, sales promotion, total promotion mix and budget, customer databases and direct marketing,.

Free study guide has multiple choice quiz questions as process of selecting segments to serve by offering product is referred as with answering options market segmentation, targeting, marketing and both a and b to test study skills. For e-learning, study online introduction to marketing multiple choice questions based quiz questions and answers.

Quiz on Understanding Marketplace Customer Needs - Worksheet 1

Understanding Marketplace and Customer Needs Quiz

MCQ. Process of selecting segments to serve by offering product is referred as

  1. Market segmentation.
  2. Targeting.
  3. Marketing.
  4. Both a and b.


Product Mix Pricing Strategies Quiz

MCQ. Pricing strategy used to set prices of products that are must be used with main product is called

  1. optional product pricing.
  2. product line pricing.
  3. competitive pricing.
  4. captive product pricing.


Sales Promotion Quiz

MCQ. Promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called

  1. point of purchase promotion.
  2. cents off deals.
  3. sales premium.
  4. advertising specialties.


Total Promotion Mix and Budget Quiz

MCQ. Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

  1. percentage of sales method.
  2. affordable method.
  3. competitive parity method.
  4. objective and task method.


Customer Databases and Direct Marketing Quiz

MCQ. Forms of direct marketing includes

  1. direct mail marketing.
  2. catalog marketing.
  3. personal selling.
  4. all of above.

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