Understanding Marketplace & Customer Needs Quiz Questions and Answers 1 PDF Download

Practice understanding marketplace & customer needs quiz online, BBA marketing priciples test 1 for online courses, distance learning. Free marketing MCQs questions and answers to learn understanding marketplace & customer needs MCQs with answers. Practice MCQs to test knowledge on understanding marketplace and customer needs, product mix pricing strategies, sales promotion, total promotion mix and budget, customer databases and direct marketing worksheets.

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Quiz on Understanding Marketplace & Customer Needs Quiz PDF Download Worksheet 1

Understanding Marketplace and Customer Needs Quiz

MCQ. The process of selecting the segments to serve by offering product is referred as

  1. Market segmentation
  2. Targeting
  3. Marketing
  4. Both a and b


Product Mix Pricing Strategies Quiz

MCQ. The pricing strategy used to set prices of the products that are must be used with the main product is called

  1. optional product pricing
  2. product line pricing
  3. competitive pricing
  4. captive product pricing


Sales Promotion Quiz

MCQ. The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called

  1. point of purchase promotion
  2. cents off deals
  3. sales premium
  4. advertising specialties


Total Promotion Mix and Budget Quiz

MCQ. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

  1. percentage of sales method
  2. affordable method
  3. competitive parity method
  4. objective and task method


Customer Databases and Direct Marketing Quiz

MCQ. The forms of direct marketing includes

  1. direct mail marketing
  2. catalog marketing
  3. personal selling
  4. all of above