Principles Of Marketing Practice Test 5

Logistics Functions Quiz Questions and Answers PDF - 5

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Logistics Functions Questions and Answers PDF Download: Quiz 5

MCQ 21: The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

A) geographic segmentation

B) income segmentation

C) psychographic segmentation

D) behavioral segmentation

MCQ 22: The companies that targets market very narrowly is called

A) mass marketing

B) segmented marketing

C) niche marketing

D) micromarketing

MCQ 23: The pricing technique which considers pricing for customers living in different locations around the world is classified as

A) cyclical pricing

B) short term pricing

C) promotional pricing

D) geographical pricing

MCQ 24: Niche marketing helps more in

A) smaller firms

B) larger firms

C) business giants

D) retail store

MCQ 25: The factors that affect Company's ability to maintain customer relationships are known as

A) Marketing environment

B) Marketing dashboard

C) Marketing plan

D) Both a and b

Principles Of Marketing Exam Prep Tests

Microenvironment MCQs

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Buyer Decision Process for New Products MCQs

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Market Targeting MCQs

Personal Selling Process MCQs

Company Wide Strategic Planning MCQs

Competitor Analysis MCQs

Product Life Cycle Strategies MCQs

Business Markets MCQs

Sales Force Management MCQs

Logistics Functions MCQs

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