Pricing Capturing Customer Value Multiple Choice Questions 1 PDF Download

Practice pricing capturing customer value multiple choice questions (MCQs), marketing principles test 1 for online exams. Practice logistics functions MCQs questions and answers on logistics functions, customer value based pricing, what is price with answers. Free pricing capturing customer value quiz, online study guide has helping answer key with choices as would get discount, would get free products, would buy product and would not buy product of multiple choice questions as if customers perceive that price of product is greater than value it provides to customer then customer to test learning skills for viva exam preparation and job's interview questions. Study to learn logistics functions quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Pricing Capturing Customer Value Quiz PDF Download Test 1

MCQ. If customers perceive that price of product is greater than the value it provides to customer then the customer

  1. would get free products
  2. would get discount
  3. would buy product
  4. would not buy product

D

MCQ. The first step of value based pricing is to

  1. assess needs of customer
  2. set target price
  3. determine incurred costs
  4. design product

A

MCQ. The first step of cost based pricing strategy is to

  1. design a product
  2. determine cost of product
  3. set price based on cost
  4. convince buyer about products value

A

MCQ. The second step in cost based pricing is to

  1. set price based on cost
  2. convince buyer about products value
  3. design a product
  4. determine cost of product

D

MCQ. The value that customers give up to get the benefits of products or services is classified as

  1. discount
  2. value added tax
  3. price
  4. tax

C