Pricing: Capturing Customer Value Multiple Choice Questions Test 1 pdf Download

Practice BBA marketing principles test 1 with MCQ on logistics functions online for learning. Practice pricing: capturing customer value multiple choice questions (MCQ) on logistics functions, customer value based pricing, what is price,. Free study guide has answering options would get discount, would get free products, would buy product and would not buy product of multiple choice questions (MCQ) as if customers perceive that price of product is greater than value it provides to customer then customer to test learning skills. Study to learn logistics functions quiz questions to practice MCQ based online exam preparation test.

MCQ on Pricing: Capturing Customer Value - Test 1

MCQ. If customers perceive that price of product is greater than value it provides to customer then customer

  1. would get free products.
  2. would get discount.
  3. would buy product.
  4. would not buy product.

D

MCQ. First step of value based pricing is to

  1. assess needs of customer.
  2. set target price.
  3. determine incurred costs.
  4. design product.

A

MCQ. First step of cost based pricing strategy is to

  1. design a product.
  2. determine cost of product.
  3. set price based on cost.
  4. convince buyer about products value.

A

MCQ. Second step in cost based pricing is to

  1. set price based on cost.
  2. convince buyer about products value.
  3. design a product.
  4. determine cost of product.

D

MCQ. Value that customers give up to get benefits of products or services is classified as

  1. discount.
  2. value added tax.
  3. price.
  4. tax.

C

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