Marketing Communications Customer Value Multiple Choice Questions 1 PDF Download

Practice marketing communications customer value multiple choice questions (MCQs), marketing principles test 1 for online exams. Practice total promotion mix and budget MCQs questions and answers on total promotion mix and budget, developing effective marketing communication, media marketing with answers. Free marketing communications customer value quiz, online study guide has helping answer key with choices as affordable method, percentage of sales method, competitive parity method and objective and task method of multiple choice questions as method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called to test learning skills for viva exam preparation and job's interview questions. Study to learn total promotion mix and budget quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Marketing Communications Customer Value Quiz PDF Download Test 1

MCQ. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

  1. percentage of sales method
  2. affordable method
  3. competitive parity method
  4. objective and task method

D

MCQ. The message framework design AIDA stands for

  1. action, intention, design and attention
  2. action, interest, desire and attention
  3. agency, intention, design and attention
  4. attention, interest, desire and action

D

MCQ. The theme of message content which directs to the audience sense of what is proper and right is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

B

MCQ. Considering non-personal communication channels, the radio and television are considered as

  1. broadcast media
  2. display media
  3. online media
  4. print media

A

MCQ. The set of stages through which the customers pass through while purchasing the market offerings are classified as

  1. channel designing stages
  2. strategic stages
  3. channeling stages
  4. buyer readiness stage

D