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Marketing Communications: Customer Value Multiple Choice Questions Test 1 Tests pdf Download

Practice marketing communications: customer value multiple choice questions (MCQs), marketing principles test 1 online to learn. Practice total promotion mix and budget MCQs questions and answers on total promotion mix and budget, developing effective marketing communication, media marketing with answers. Free marketing communications: customer value study guide has answer key with choices as affordable method, percentage of sales method, competitive parity method and objective and task method of multiple choice questions (MCQ) as method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called to test learning skills. Study to learn total promotion mix and budget quiz questions to practice MCQ based online exam preparation test.

MCQ on Marketing Communications: Customer Value Quiz pdf Download Test 1

MCQ. Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

  1. percentage of sales method
  2. affordable method
  3. competitive parity method
  4. objective and task method

D

MCQ. Message framework design AIDA stands for

  1. action, intention, design and attention
  2. action, interest, desire and attention
  3. agency, intention, design and attention
  4. attention, interest, desire and action

D

MCQ. Theme of message content which directs audience sense of what is proper and right is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

B

MCQ. Considering non personal communication channels, radio and television are considered as

  1. broadcast media
  2. display media
  3. online media
  4. print media

A

MCQ. Set of stages through which customers pass through while purchasing market offerings are classified as

  1. channel designing stages
  2. strategic stages
  3. channeling stages
  4. buyer readiness stage

D

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