Managing Marketing Information: Customer Insights Multiple Choice Questions Test 1 Tests pdf Download

Practice BBA marketing principles test 1 with MCQ on marketing research test for online learning. Learn managing marketing information: customer insights multiple choice questions (MCQ) on marketing research, types of sample with answers. Free managing marketing information: customer insights revision notes has answer key with choices as develop research plan, define research objectives, implement research plan and none of above of multiple choice questions (MCQ) as second step in marketing research process is to test learning skills. Study to learn marketing research quiz questions to practice MCQ based online exam preparation test.

MCQ on Managing Marketing Information: Customer Insights: Test 1 Quiz pdf Download

MCQ. Second step in marketing research process is

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above

B

MCQ. Research based on hypothesis suggestion and problem definition is classified as

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c

B

MCQ. Primary data which is gathered by observing relevant actions and people is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

C

MCQ. Researcher finds 'what people thinks' with help of

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above

A

MCQ. Process of watching customers in natural environment is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

B

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