Managing Marketing Information Customer Insights Multiple Choice Questions 1 PDF Download

Learn managing marketing information customer insights multiple choice questions (MCQs), marketing principles test 1 for online exams. Practice marketing research MCQs questions and answers on marketing research, types of sample with answers. Free managing marketing information customer insights quiz, online study guide has helping answer key with choices as develop research plan, define research objectives, implement research plan and none of above of multiple choice questions as second step in marketing research process is to test learning skills for viva exam preparation and job's interview questions. Study to learn marketing research quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Managing Marketing Information Customer Insights Quiz PDF Download Test 1

MCQ. The second step in marketing research process is

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above

B

MCQ. The research based on hypothesis suggestion and problem definition is classified as

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c

B

MCQ. The primary data which is gathered by observing relevant actions and people is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

C

MCQ. The researcher finds 'what people thinks' with the help of

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above

A

MCQ. The process of watching customers in natural environment is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

B