Introduction to Marketing Multiple Choice Questions Test 1 pdf Download

Practice BBA marketing principles test 1 with MCQ on understanding marketplace and customer needs online for learning. Practice introduction to marketing multiple choice questions (MCQ) on understanding marketplace and customer needs, capturing value from customers, setting goals and advertising objectives,. Free study guide has answering options targeting, market segmentation, marketing and both a and b of multiple choice questions (MCQ) as process of selecting segments to serve by offering product is referred as to test learning skills. Study to learn understanding marketplace and customer needs quiz questions to practice MCQ based online exam preparation test.

MCQ on Introduction to Marketing - Test 1

MCQ. Process of selecting segments to serve by offering product is referred as

  1. Market segmentation.
  2. Targeting.
  3. Marketing.
  4. Both a and b.

B

MCQ. Firm's performance can be better measured by

  1. Current sales.
  2. Customer equity.
  3. Market share.
  4. Both a and b.

B

MCQ. Particular communication that must be achieve within definite target audience within specific time is classified as

  1. message decision.
  2. media decision.
  3. advertising objective.
  4. advertising evaluation.

C

MCQ. Customer classification depends on

  1. Potential profitability.
  2. Projected loyalty.
  3. Both a and b.
  4. None of above.

C

MCQ. Potential profitable but less loyal group is of

  1. Butterflies.
  2. Strangers.
  3. True friends.
  4. Barnacles.

A

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