Introduction to Marketing Multiple Choice Questions 1 PDF Download

Practice introduction to marketing multiple choice questions (MCQs), marketing principles test 1 for online exams. Practice understanding marketplace and customer needs MCQs questions and answers on understanding marketplace and customer needs, capturing value from customers, setting goals and advertising objectives with answers. Free introduction to marketing quiz, online study guide has helping answer key with choices as targeting, market segmentation, marketing and both a and b of multiple choice questions as process of selecting segments to serve by offering product is referred as to test learning skills for viva exam preparation and job's interview questions. Study to learn understanding marketplace and customer needs quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Introduction to Marketing Quiz PDF Download Test 1

MCQ. The process of selecting the segments to serve by offering product is referred as

  1. Market segmentation
  2. Targeting
  3. Marketing
  4. Both a and b

B

MCQ. Firm's performance can be better measured by

  1. Current sales
  2. Customer equity
  3. Market share
  4. Both a and b

B

MCQ. The particular communication that must be achieve within definite target audience within specific time is classified as

  1. message decision
  2. media decision
  3. advertising objective
  4. advertising evaluation

C

MCQ. The customer classification depends on

  1. Potential profitability
  2. Projected loyalty
  3. Both a and b
  4. None of above

C

MCQ. The potential profitable but less loyal group is of

  1. Butterflies
  2. Strangers
  3. True friends
  4. Barnacles

A