Consumer Markets and Buyer Behavior Multiple Choice Questions and Answers 1 pdf eBooks Download

Learn consumer markets and buyer behavior multiple choice questions (MCQs), marketing principles test 1 online for exams. Practice buyer decision process for new products MCQs questions and answers on buyer decision process for new products, social factors, personal factors with answers. Free consumer markets and buyer behavior quiz, online study guide has answer key with choices as interest stage, awareness stage, evaluation stage and adoption of multiple choice questions (MCQ) as in 'stages of adoption process', customer decides to become regular user in to test learning skills for viva exam preparation and job's interview questions. Study to learn buyer decision process for new products quiz questions to practice online MCQs for competitive exam preparation test.

MCQ on Consumer Markets and Buyer Behavior Quiz pdf Download Test 1

MCQ. In 'stages of adoption process', customer decides to become regular user in

  1. awareness stage
  2. interest stage
  3. evaluation stage
  4. adoption

D

MCQ. Adopter group 'laggards' are

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

D

MCQ. Social class group which earns through exceptional ability is best classified as

  1. upper middles
  2. working class
  3. lower uppers
  4. upper uppers

C

MCQ. Tendency to which results of innovation are communicated to others is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

C

MCQ. Person's own living or interacting and acting pattern is classified

  1. lifestyle
  2. personality and self-concept
  3. social class
  4. None of above

A