Consumer Markets and Buyer Behavior Multiple Choice Questions 1 PDF Download

Learn consumer markets and buyer behavior multiple choice questions (MCQs), marketing principles test 1 for online exams. Practice buyer decision process for new products MCQs questions and answers on buyer decision process for new products, social factors, personal factors with answers. Free consumer markets and buyer behavior quiz, online study guide has helping answer key with choices as interest stage, awareness stage, evaluation stage and adoption of multiple choice questions as in 'stages of adoption process', customer decides to become regular user in to test learning skills for viva exam preparation and job's interview questions. Study to learn buyer decision process for new products quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Consumer Markets and Buyer Behavior Quiz PDF Download Test 1

MCQ. In 'stages of adoption process', the customer decides to become regular user in

  1. awareness stage
  2. interest stage
  3. evaluation stage
  4. adoption

D

MCQ. The adopter group 'laggards' are

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

D

MCQ. The social class group which earns through exceptional ability is best classified as

  1. upper middles
  2. working class
  3. lower uppers
  4. upper uppers

C

MCQ. The tendency to which results of innovation are communicated to others is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

C

MCQ. The person's own living or interacting and acting pattern is classified

  1. lifestyle
  2. personality and self-concept
  3. social class
  4. None of the above

A