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Company and Marketing Strategy Multiple Choice Questions Test 1 pdf Download

Practice BBA marketing principles test 1 with MCQ on company wide strategic planning online for learning. Practice company and marketing strategy multiple choice questions (MCQ) on company wide strategic planning, measuring and managing return on marketing investment, managing marketing effort,. Free study guide has answering options 3 types, 2 types, 4 types and 5 types of multiple choice questions (MCQ) as growth share matrix divides sbu's in to test learning skills. Study to learn company wide strategic planning quiz questions to practice MCQ based online exam preparation test.

MCQ on Company and Marketing Strategy - Test 1

MCQ. Growth share matrix divides SBU's in

  1. 2 types.
  2. 3 types.
  3. 4 types.
  4. 5 types.

C

MCQ. Strategic business unit with low market share and high market growth is considered as

  1. Cash Cows.
  2. Stars.
  3. Dogs.
  4. Question marks.

D

MCQ. Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing.
  2. Relative market share.
  3. Market growth rate.
  4. Relative market share plus market growth rate.

A

MCQ. SBU's considered as 'Cash Cows' requires

  1. Heavy investment.
  2. Less investments.
  3. More marketing.
  4. Both a and c.

B

MCQ. Exploration of new markets abroad is an example of

  1. Strengths.
  2. Weaknesses.
  3. Opportunities.
  4. Threats.

C

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