Company and Marketing Strategy Multiple Choice Questions 1 PDF Download

Practice company and marketing strategy multiple choice questions (MCQs), marketing principles test 1 for online exams. Practice company wide strategic planning MCQs questions and answers on company wide strategic planning, measuring and managing return on marketing investment, managing marketing effort with answers. Free company and marketing strategy quiz, online study guide has helping answer key with choices as 3 types, 2 types, 4 types and 5 types of multiple choice questions as growth share matrix divides sbu's in to test learning skills for viva exam preparation and job's interview questions. Study to learn company wide strategic planning quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Company and Marketing Strategy Quiz PDF Download Test 1

MCQ. The growth share matrix divides SBU's in

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types

C

MCQ. The strategic business unit with low market share and high market growth is considered as

  1. Cash Cows
  2. Stars
  3. Dogs
  4. Question marks

D

MCQ. Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate

A

MCQ. The SBU's considered as 'Cash Cows' requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

B

MCQ. The exploration of new markets abroad is an example of

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

C